The soft, friendly look makes it easy to distinguish a Bearington design from any other. The extreme detail that is put into completing each design results in the most adorable creations out there. Many of Bearington's designs are whimsical representations of life as seen through the eyes of the designers. As a leader in the collectible industry it was only natural for the company's award-winning designers to create Bearington's admired Baby Collection. Of course, this line's main inspiration stemmed from the fact that Jamie and Brad each welcomed two baby girls to the family in the summer of 1996. Designed from the heart and with every new baby in mind, Bearington Baby Collection consists of designer quality products made with the softest and finest fabrics around. Bearington is also the proud recipient of more distinguished design awards than any other company. Since 2000, Bearington has received over 100 industry design awards and nominations which include 1 Canadian Collectible of the Year Award, 2 NALED Plush of the Year Nominations, 2 CIB Collectorıs Choice Awards, and several TOBY Industry Choice Awards, TOBY Public Choice Awards, and Golden Teddy Awards and Nominations.